About Us

Personal by Name, Offering Highly Personalised and Customer-Driven Service

Personal Laundry & Dry Cleaning was established in 1964, and is now operated by Grant Gibor (since 2002) and Bruce Rubenstein (since 2022). We are an owner operated business with daily hands on involvement.

Personal Laundry has since August 2011, offered a 5 star service to the Hotels and Restaurants with Quality Industrial Laundry, delivery and quality of clean product, at 4 star pricing.

Personal Laundry has created a professional, well balanced, outcome focused laundry, with a personality and the understanding that ‘The Customer is King’.

Our Aim

To Be the Best and Number One Laundry serving Hotels in Cape Town. We are well on our way – presently supporting many three to five star hotels from our ideally located premises within a ten minute journey to our partner hotels.

All our customers are happy that they have made the change to Personal Laundry Recent customer comments have included the words – ‘Awesome’ – ‘Perfect’ and ‘We hope to grow old with Personal Laundry!’ This, more than anything, makes us realize that we are doing the right thing.

Our Mission Statement

Personal Laundry – One Stop Destination for Quality and Personalised Laundry Service for the Hospitality Industry.

Personal by Name – Offering Highly Personalised and Customer-Driven Service.

Our Team Continually Strive for Zero Defect.

Operated by People Who Understand Your Business

Bruce RubensteinDirector

Bruce is a qualified lawyer having been engaged for some time in private equity focusing upon consumer services and retail. He has been working with Grant for the last three years and has formally joined the laundry business.

Grant GiborCEO

Grant Gibor (C.E.O) has owned and operated Personal Cleaners since 2002. Grant has also worked as an international business consultant.

Along With Sasha Betch (GM Operations) and Our ‘A Team’…

You can have the best equipment, the best chemicals and the best management and process, but without the best people you have nothing. Our pre-opening team came from all walks of life, before joining The Personal Group. They have proven to be the best team in the land.

Before we start with a new customer we invite their team to meet with our team. These relationships going forward are vital to our on-going service delivery.

Going the Extra Mile

To offer a ‘hands – on’ (one of the owners will ALWAYS be on call) highly professional, highly customer focused operation from Day One. Fully meeting the VERY demanding standards of the hospitality industry.
Quick response time because of our close proximity to our customers
The business will operate a twice daily collection and delivery service 365 days per year
Same price – WHATEVER day – WHATEVER time!
Achieve ZERO DEFECT tolerance through never mixing customer laundry, and thereby returning both correct linen and correct amounts ALWAYS
Reduce hotels expenditure in linen replacement through best cleaning practices